When you open your coffee bag and the aroma hits you, you will immediately know why. Yes, we’re that confident! When you taste the coffee, you’ll be even more convinced that coffee really tastes different when it’s freshly roasted.
Our coffees are all specialty grade (which basically means they’re top quality stuff). Specialty coffees are only deemed as such if they receive a Quality Score of more than 80 from the Specialty Coffee Association of America (SCAA). The Quality Score is based on a scale of 100 and is judged on a variety of factors, which include sweetness, acidity, balance, mouthfeel and flavosustainably grown and ethically produced.
Furthermore, all of Hook’s coffees are lovingly roasted in Singapore with state-of-the-art roasters to tailor the roast profile according to the beans and to ensure consistency, then sent out to you within a week of roasting with absolutely no postage charge.
By the way, our Hook Bags (drip coffee bags) and ShotPods are available in all NTUC Finest stores across Singapore, as well as in all Tangs and select Cold Storage outlets. This is because our Hook Bags and ShotPods go through a process called Nitrogen flushing and are hermetically sealed, thus extending the freshness and shelf life. Our Hook Bags have a freshness shelf-life of 1 year while our ShotPods have a freshness shelf-life of 3 years.