How fresh are your coffees? Why does freshness matter?

SO FRESH. We roast weekly and send out your coffee to you within a week of roasting.

We often get asked: “Is fresh best?” The short and quick answer is yes. If you want to truly experience the delicious taste and nuanced flavours of coffee, you need to use freshly roasted coffees. As roasted coffee matures, the aroma and taste of deteriorates over time. (Learn how to store your coffees to retain freshness here.)

But wait! Even though nobody wants to drink stale coffee, brewing coffee right after roasting can result in a disappointing cup. That's because of "coffee degassing".

• Degassing is the release of gases from roasted coffee. While an indicator of freshness, the escaping gases result in small bubbles during brewing which disrupt contact between the coffee grounds and the water, leading to an uneven extraction. In other words, it can negatively affect the flavour and profile of your coffee.

It’s therefore a good idea to wait awhile after roasting to let your coffee rest, and the flavours develop. Exactly how long, you ask? Every coffee is different and the degassing period will vary. But generally, anywhere between 3 days to 3 weeks after roasting is considered the ideal time to brew coffee.

This is why we don't send out your coffees as soon as they're roasted. Since we send out your coffee to you within a week of roasting, by the time you receive it, you’re all set for a perfect cup of coffee!