Why does Hook offer a subscription service?

Accessibility to Fresh Coffees

We know that coffee is like a daily ritual for many. Our mission at Hook is to make delicious and fresh coffees more accessible to all coffee lovers. One way we strive to do this is by ensuring you won't ever run out of the coffee you love!

We believe in always having a supply of freshly roasted coffee so we’d rather send you your beans frequently than let you accumulate stale coffee in your pantry! More importantly, we'll replenish your coffee supply as soon as you're running out.

We've built a "Coffee Calculator" to help you determine your ideal delivery frequency based on your coffee consumption. This way, you'll never have to worry you'll get more than you need, or worse, run out mid-week!

Our direct-to-your-home approach also allows us to have full control and guarantee of the freshness of the coffees we send you.

Benefits of Home Brewing

We bring coffee to people (and not the other way around) because we strongly believe in home brewing for a number of reasons:

1. You save money
2. It's more environmental
3. No one knows how you like your coffee more than you
4. To encourage experimentation
5. To enjoy it as a personal ritual, or as a social activity
6. That sense of satisfaction

We elaborate on these points under "Why should I brew my own coffee?" in our Help Centre.